Brand Design & Art Direction
Wayfinding Signage

Wayfinding Signage

Wayfinding Signage

Wayfinding Signage

Challenge: Directional signage is probably one of the most key things an event could have. Well executed signage is critical to a positive attendee experience. For RampUp, LiveRamp’s industry leading marketing conference, I was tasked with staying true to the RampUp brand,while also giving it a fresh and energetic look every year.

Solution: Creating a color-coded directional design system that is applied to all aspects of the event.

Bold black typography over a white background allowed viewers to easily identify information quickly. A color-coded system helped attendees easily identify the signage that was relevant to their needs. Extensive mapping was created to determine signage placement, types, and quantities required for an ideal attendee experience.

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